Monday, June 20, 2011

ARTICLE: Consistency Cures Anxiety | TLTaccess Members Only

Dude. Chill.
I don’t know about you, but choosing acting as a career choice has proven to be a bit stressful at times. I’ve spent tens of thousands of dollars on training and materials, and the industry-wide success-to-rejection ratio just plain sucks. So for me, it’s easy to get stressed and anxious about my career. However, I’d like to share with you the cure.

Consistency is the cure for anxiety.

When we take action everyday, it breeds a sense of purpose and momentum, and alleviates those feelings of helplessness and anxiety about our careers – or lack thereof. This article will help you nip those feelings in the bud forever.

CLICK to visit www.TLTaccess.com, join, and click on the Articles page to download & read the rest of the article!

Ok, guys, get on the ball and create the Plan! I promise you this: all the feelings of anxiety, doubt, stress, helplessness and confusion will disappear if you do exactly what this article tells you. You can apply it to every part of your life, and I challenge you to mark your calendar for the day you started working the Plan, because a year later, you will be in a completely different place in your career.

What have you got to lose? Nothing, and you have everything to gain.



Cheers!
Justin Turner - Marketing Director
The Lyndon Technique
www.TheLyndonTechnique.com 
www.TLTaccess.com - Download your FREE 4-Week Booking Kit

Wednesday, June 15, 2011

Branding: The New Actor Buzzword

Figure it out.
The new buzzword in the acting community is “branding.” Going beyond type, the term “brand” is meant to put your type in the context of show business rather than just casting. If you understand your brand, your marketing package will always be in line.

The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.” In acting terms, it’s the stuff that makes you unique and different from other actors – even those within your type.

Therefore it makes sense to understand that branding is not about getting casting directors to choose you over the competition, but it is about getting casting directors and producers to see you as the unique solution to their casting needs. 

Your actor-brand does the following:

Delivers your “essence” clearly – At the very core of you is a set of qualities that make up who you are as a person. This is deeper than type – this is what you’ve been told your whole life. For example, I have often been described as hilarious, innocent/gentle, and smart, but with a mischievous side to me that runs through it all. From that, I developed my main types: the funny best friend, the slacker/stoner, and the cool geek. My website, postcards, and even resume are whimsical, brightly-colored, and a little sassy. You know exactly what you’re going to get when I walk into the room.

Reinforces your professionalism and credibility – Amy talks a lot about one’s work being “crispy,” which means beings so specific that it pops. Your brand, when it’s crispy, shows that you are on top of your game. No sloppiness, no doubt – your brand says, “I’m a pro, and you can trust me to be on a set that costs $2000/minute to run.”

Emotionally connects to the casting director & producers – Remember, you are in sales, and the product your selling is YOU. Think of a product like Apple: they’re not selling phones, they’re selling the experience of the phone, and you connect on an emotional level. “That’s so awesome!” or “I could do so many cool things with that.” Etc. The point is, you want to be their go-to actor, the face that pops up in their mind when they’re casting your type(s). When they get your postcard, or see your website, you want them to be emotionally affected so that they get excited and start imagining all the ways they could use you as an actor.

There are thousands and thousands of actors that look like you. There are thousands and thousands of actors that are as trained as you, have MFAs, etc. Your type is not unique. Other actors work just as hard as you. Your competition is fierce, and it’s easy to psych yourself out when you walk into an audition room because you’re going to see 20 people who “deserve” this part as much as you. The ONLY special thing about you is that there is only one of YOU – the special qualities and experiences that make up who you are. Figure out who that is, and you’ll have your brand.

Guys, casting directors and producers have a hard job. If you create a clear brand of the kind of actor that you are, you make their job easy – and that means more WORK!


Cheers!
Justin Turner - Marketing Director
The Lyndon Technique
www.TheLyndonTechnique.com 
www.TLTaccess.com - Download your FREE 4-Week Booking Kit

Monday, June 6, 2011

Are You Sacrificing For Success?

While coming back from Raleigh Studios where I had a callback for a film on a Sunday, it occurred to me how much I love to work on a set and how much through the years I have sacrificed for the love of my art. On this one, I sacrificed my entire weekend to study for the original audition on Saturday during the second half of Friday and got the callback on Saturday night - which led to studying all day on Sunday until the call.

Most of you know that my weekdays are very long and I that cherish my weekends. So why use up a precious weekend? Well, when all is said and done, I really am like you... an actor. And, I love to work. I believe that that is both a blessing and a curse. I have been "going at" this beast for 40+ Films and 30+ Television shows since I was a kid. I can also say that I would have been so much further along if I had said "no" to my gut feelings, made stronger choices about my life and sacrificed more when I started.

I must ask you, how many of you truly sacrifice your lives when an opportunity presents itself in order to work? We all know that this is perhaps the most inconvenient career known to man. Auditions and callbacks oftentimes come at the most inopportune time. How many of you rearrange your schedule to allow the time necessary to study and book a job? How much do you really want it? How many opportunities have passed you by when you didn't do the work? Do you really think that there are endless amounts of opportunities out there? What about the auditions that you thought were a waste of your time and then it turned out that that the Producer was extremely established and could possibly determine your fate or think of you in another role on their next project? Every industry professional that you meet is like opening another account. What about practicing on people out there so that when the big audition does come your way, you're ready?

I will tell you this, if you're anxious for your rep to call for feedback, you didn't do enough homework. Let me tell you, the callback is your feedback. Additionally, if you're still studying the script in the waiting room, you didn't do enough homework. If you're still going over your audition in the car on the way home, you didn't do enough homework. If you're still thinking about the audition and running it for weeks after you auditioned, you didn't do enough homework. So many times I'll see actors put down their scripts and say, "I've got it." Ask yourself, "Did you really prepare enough?" Do you guys know how many panic phone calls I get on a weekly basis from actors that are rusty and suddenly get a huge opportunity from out of the blue and need coaching? What about the times that I get a call last minute, when the actor had the script for 2 days prior? If you're saying, "That's not me," then you make me proud. If you're saying, "That is me," then you need to ask yourself, "How competitive are you going to be with so little preparation?" Why even go? You should just cancel. Do you really want anyone in this industry to remember you as just being okay? Don't you want to be on everyone's short list? How serious are you? Are you looking at your career as a hobby, or a true profession?

Trust me, the audition that you didn't work on could very well be the one that can change your life. Do you really want it to go to some other actor? Sometimes all you need is one great role that can change the course of your career. It is said that, "Success always comes when preparation meets opportunity." I do believe that to be true.



Always here for you,
Amy Lyndon
CEO - The Lyndon Technique
_________________________
Amy Lyndon is the Founder and CEO of the Lyndon Technique, a 15 Guideline Map to Booking for actors at all levels. With over 20 years experience and clients at all levels of the industry, Amy provides insights found nowhere else. Check out her totally free 4-Week Booking Kit at www.TLTaccess.com

Friday, June 3, 2011

FREE PREMIUM AUDIO for sharing the 4-Week Booking Kit

Help other actors, and you can rock out like this guy.
EARN a copy of Amy's Premiere Business audio: How To Put Together Your Acting Package ($20 value)

Simply share our totally FREE and incredibly magical 4-Week Booking Kit!


HOW YOU WIN: It's very easy, really - whoever refers the most people to the new 4-Week Booking Kit earns a copy of Amy's gigantic business lecture entitled How To Put Together Your Acting Package. Simply direct your friends to www.TLTaccess.com, have them click on the 4WBK link, then put your name in the referral box. Each month, the guy or gal with the most referrals wins!
*Bonus: If you are a member of TLTaccess.com and you refer the most people, you get a FREE private coaching session valued at $100!

WHAT'S THE 4-WEEK BOOKING KIT?  The 4WBK is Amy Lyndon's brand new actor resource that's totally free. Over the course of 4 weeks, actors receive premium content normally reserved for paying Members of TLTaccess.com. We cover the challenges of booking gigs, motivation, the Formula For Success, and even show you a full-length coaching session to see the information in practice! No sales, just information. You can click here to read all about it and sign up yourself!

WHAT YOU WIN:
"How To Put Together Your Acting Package!"
The INSIDE Scoop! ($20 on Amy's home site)
Amy Lyndon's MOST EXTENSIVE LECTURE TO DATE!!! With over 13 Points of reference this lecture stands at 1 HOUR 46 MINUTES in length! Full of important information this is not a lecture to miss.

1. Interview Skills
 8. Negotiating
2. What Is My Essence/My Type
 9. Casting Director Workshops
3. Writing Your Resume
10. Postcards – Marketing
4. Pictures
11. Submission Sites
5. Demo Reels
12. Inside Scoop On Auditions
6. Agents And Managers
13. Q & A's
7. Internet Movie Database
Hi Amy,
I enjoyed listening to the lecture "How To Put Together Your Acting Package" and hearing you break down each topic. It gave me a lot of good ideas to think about, especially the Interview, Resume, and Negotiating topics. I absolutely love your brutally honest approach, and I jotted down many 'pearls of wisdom' from this lecture.
Many thanks!
Robert Glen Decker

BRAND NEW: The Free 4-WEEK BOOKING KIT!

Download your very own FREE 4-Week Booking Kit!

Welcome to the first step in finally making a difference in your career! Take a second, and ask yourself these questions:

  • Am I frustrated by the progress of my career?
  • Do I feel like no matter how hard I work, I'm just spinning my wheels?
  • Am I looking for someone to give me guidance that actually works?
  • Am I ready to make a change?
If you answered "yes" to any of those questions, you're in the right place. Amy Lyndon and her team at TLTaccess have over 75 years of combined experience working within this industry. We are YOU - working actors out on auditions every day.
Amy also works as one of Los Angeles' top booking coaches, starting the careers of thousands of actors. Every month, we post dozens and dozens of success stories on our website, so you can see why you might want to get on board! This package we're about to share with you is like nothing else in the industry.
This 4-Week Booking Kit is PACKED full of market-tested information proven to bump you into the top 1% of the industry. And it's FREE!

 
Your 4-Week Booking Kit contains:

WEEK 1 - Myths About Booking & The Business - There's so much misinformation out there that it's no wonder that actors often start to flounder. We share with you three audios that cover everything from why actors fail to the biggest myths about the business!
WEEK 2 - Addressing The Biggest Challenges - In this short video, Amy Lyndon sits down and lays out the 5 biggest challenges actors face and what you can do to overcome those challenges. 
WEEK 3 - The Basics of Marketing - Did you know that there is a formula for success? Yep, there is a very simple formula to becoming a successful working actor. That's just one of the articles we share with you during week 3.
WEEK 4 - Coaching Session Voyeur - For the first time ever at The Lyndon Technique, we are making a video of one of Amy's legendary coaching sessions public! Watch as she takes a good actor and makes him great. Then you can apply her techniques to your own audition!
 TOTAL VALUE = $100+



This is a FREE gift to you, chock full of useful information. We believe in under-promising and over-delivering, so rather than offer you some measly tips with a thinly veiled sales letter, we offer you some of our most popular videos, articles and audios normally reserved for paying customers.
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TESTIMONIALS
Amy and Justin!

The 4-Week Booking Kit is not only setting me up with the tools I need to go into the room and book the job, but it has also provided me with great tips that will help me build my career in the long run. I am so blessed to have the two of you at my side! I am so grateful to you both, thanks!

Braden Paes
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Amy--

I wanted to take a moment and thank you... for all that you do and are.  My ambition has ignited like never before to be who I am supposed to be in this industry.  Reading and responding to the few questions from the 4 Week Booking Kit has already began to center me and fuels my drive for this.  It is vital we remember WHY we do this, WHY I wake up at five AM to serve coffee so I have my days free for auditions and ready for BOOKINGS, WHY I wake up more motivated each day knowing I'm another step closer to working more as an actress.  I know you understand the passion that jolts our reasons for turning around what can be known as "the monotony" of this industry, to "the motivation" to press through and win.  I am so blessed to have found you all at TLT and I look forward to learning and growing every week.  Cannot wait for tomorrow's email. A most sincere thank you,

Christie Brooke
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Amy and Justin,

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"You're frakken fantastic. I feel so grateful to have your passionate honesty. Rock on!"

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Thursday, June 2, 2011

SEMINAR: How To Book A Co-Star

Hey guys! The Lyndon Technique and TLTaccess' FREE 4-Week Booking Kit proudly present Amy's first interactive seminar...

How To Book A Co-Star

When: Saturday, June 4th | 11:00am - 3:00pm
Where: Studio City, CA
Rate: $100
CALL with questions/RSVP: 818.760.8501

*SPACE IS LIMITED: As of this posting, there are only 4 spots left!!

ABOUT THIS CLASS: As an internationally-renowned booking coach and the author of The Lyndon Technique: The 15 Guideline Map To Booking, Amy Lyndon is the authority on booking. With dozens of success stories every month, it's no wonder Backstage readers named her one of L.A.'s Best! 

Ms. Lyndon has decided to offer her first public interactive seminar on the topic that tends to plague actors the most: booking those first few Co-Stars. With as little as one or two lines, how can you deliver the necessary performance to earn the booking? Amy answers that and all your Co-Star questions.

Stop spinning your wheels, and find out EXACTLY what you need to do to book those credits! Call the office now as space is limited (4 spots left as of this posting). 818.760.8501