Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Tuesday, January 10, 2012

ARE YOU IN THE LOOP???
Book Signing
  • Do you read all the newsletters? 
  • Are you subscribed to tltaccess.com THE biz site for Actors?
  • Are you downloading scripts every day and practicing?
  • Does your business package match your talent?
  • Are you reading The Lyndon Technique handbook each week?
  • Are you submitting yourself 24/7? Filling up your funnel?
  • Do all your reps work for you?
  • Are you referring people to class for a free $50 class?
  • Are you listening to biz lectures @ thelyndontechnique.com?
  • Are you signed up for The Lyndon Technique Group on FB?
  • Are you following Amy on twitter? twitter.com/amylyndon
  • Are you meeting regularly with your reps?
  • Do you have your demo on Breakdown Services?
  • Is your package updated?
  • Are you consistent with your Booking Training?
  • Are you practicing on people who don't count?
  • Are you in physical shape to run with a gun in your hand?
  • Are you Booking?
  • Are you tracking the new shows or returning ones?
  • Are you keeping in touch with the CDs who know you?
  • Do you have a networking list?
  • Do you know what shows you want to be on?
  • Do you have goals set up for 2012?
  • Do you have an agent in your hometown?
  • Do you have an agent in your relative's hometown?
  • Are you watching the class you're not in?
  • Do you have a team who has the tools to rep you fully?
  • Are you ready to have your own series?
  • Is your head in order?
  • Are you in the game or on the bench watching?
  • Do you believe that you're a winner?
  • Do you have a working office at home?
Amy Lyndon
CEO - The Lyndon Technique  

______
ALL THESE BOOKINGS IN DECEMBER 2011

Denise Vasi is now a SERIES REGULAR in VH1's SINGLE LADIES as Raquel!!

Ace Marrero Booked a Guest Star in BODY OF PROOF!

Hadrian Howard Booked a Guest Star in SINGLE LADIES!

Rayna Campbell Booked the Starring Role in the Feature Film LAYLA FOURIE and it shoots in South Africa!

Dan Owens Booked a Lead in the Feature Film FIVE OF OUR FRIENDS!

Stephen Post Booked a Supporting Role in a Film and a Lead in the Film UNEXPECTED GUEST!

Brett Newton Booked the Podcast WE'RE ALIVE: A ZOMBIE APOCALYPSE!

Christie Brooke Booked a Lead in the Film MEANT TO BE!

Olivia Stuck Booked a Commercial for LA LA LOOPSIE!

Lisa Gershuny Booked a Co-Star in 90210!

Beth Thieme Booked a National Commercial for RUBY TUESDAYS!

Miki Kuroki Booked a Series Lead in the Web Series THE CREEPY GUY!

Exie Booker Booked a Co-Star in AWAKE!

Wednesday, September 21, 2011

ARTICLE: Keep The Funnel Full



Keep The Funnel Full
Justin Turner, Marketing Director

A lot of actors complain to us that their careers are not where they want them to be. We understand the frustration, but we also know that most actors don’t know how much they are in control of their own career. The problem is, actors usually put forth some (or a lot) of effort for a short period of time, get a tiny amount of results (if at all), then get frustrated by the fact that they have no momentum. The answer is simple: they don’t keep the funnel full.

Amy Lyndon uses this metaphor consistently when explaining a career. She says, “Keep filling up and funnel and don’t look back because before you know it will start spilling over with golden opportunities. That is how the energy and momentum in your career works. When you take the time off, you literally have to fill up the funnel and it won’t spill out for at least 10 days to 2 weeks afterwards. Sometimes an opportunity will come from something random just because of your energy set forth.”

Guys, you have to keep the funnel full by constantly and consistently putting in the effort and increasing your exposure so that there is a constant stream of opportunities and results in your career. What is the essential key to keeping the funnel full? Daily action. So we’ve come up with a proven list of daily activities that will help you keep your funnel full.

  • Submit yourself on all the self-submission sites 3-4 times throughout the day. These sites include; Actors Access, LA Casting, Now Casting, Casting Frontier, SAG’s iActor and Backstage.com.

  • Download sides and use Amy’s book (The Lyndon Technique) to practice your skills at breaking down a scene every day.

  • Continually clean up your package. That means websites, resumes on all the casting sites and headshots.

  • Network on social media, primarily Twitter and Facebook. Twitter is a great place to make new connections with people in the industry who are oftentimes hard to network with, and Facebook is a great way to strengthen the current connections you already have.

  • Audition. Practice on the people practicing on you - i.e. college films, web series, independent films that you can book on your own.

  • Weekly Update for your team. Every week, compile a daily summary of your activity and send it to your team. This way, when your agent or manager sits down with a new batch of breakdowns, you’re at the top of their list.

We at The Lyndon Technique are issuing a challenge: Do the preceding six actions daily for two weeks, and then let us know how it went by posting on our Facebook Page, http://www.Facebook.com/TheLyndonTechnique. We guarantee that your career will experience a major shift in the right direction!


Justin Turner + Amy Lyndon
The Lyndon Technique
http://TheLyndonTechnique.com
http://www.TLTaccess.com -
Download your FREE 4-Week Booking Kit! 



Tuesday, August 16, 2011

ARTICLE: Are You Working Hard Enough? Really?

Not easy to build.
Last month, I wrote an exclusive article for our TLTaccess.com Members about burnout - the inevitable result of too much stress and working at a level-ten frenzy. This month, I want to swing to the other side of the pendulum and ask you, “Are you really working hard enough?”

I think we actors can easily point to the trials and tribulations of trying to make it in show-business and come up with a myriad of reasons (excuses) why our careers aren’t moving forward. “It’s tough.” “I don’t have the money for classes/headshots/coaching.” “If I only knew the right people.” “If only my agent sent me in more, or I had a better agent.” And so on…

Guys, it is very tough to be an actor. A lot of gurus say that if you can do any other job – do it. Well, I say bull**** to that. Rather than bail on your dreams because you can, you should tighten your belt, roll up your sleeves, and get ready to beat the hell out of any challenges that dare to take you on.

Whether it’s money, time, agent issues or whatever, there is a solution that someone has discovered. You are not the first actor to wish they had better contacts or better reps. Your challenges are not unique to you, so, what makes YOU different from the thousands of working actors?

You’re not working hard enough, or you’re not working smart enough.

Now, before you go crazy on me, please note that the keyword there is enough. You may be working very hard and very smart, but it may not be enough. Enough is a relative term, and so you have to decide what’s enough for you. A 19-year-old gorgeous blond model who is the niece of a famous director is going to have a different value for the term “enough” than you might have. But the principle remains the same: If you’re going to be a successful actor, you have to figure out what it’s going to take, and then do ENOUGH OF IT!

Honestly guys, this is a big subject, because every actor’s journey is different, so I can’t point to a checklist of actions and wash my hands of you. If you’re struggling, stop trying to figure it out on your own. Get connected to a trusted group of actors or industry professionals who aren’t afraid to tell you you’re slacking off. Even better, schedule a Career Consultation with Amy locally or via Skype. Whatever you do, do it NOW. Like, right now, today, in the moment, because this is your dream we’re talking about! It’s you vs. the world, and only one of you gets to walk away victorious.

Time to roll up your sleeves.




Justin Turner + Amy Lyndon 
The Lyndon Technique
Marketing Director
http://www.TLTaccess.com - Download your FREE 4-Week Booking Kit
818-760-8501 - Call to schedule your Career Consultation

Monday, June 20, 2011

ARTICLE: Consistency Cures Anxiety | TLTaccess Members Only

Dude. Chill.
I don’t know about you, but choosing acting as a career choice has proven to be a bit stressful at times. I’ve spent tens of thousands of dollars on training and materials, and the industry-wide success-to-rejection ratio just plain sucks. So for me, it’s easy to get stressed and anxious about my career. However, I’d like to share with you the cure.

Consistency is the cure for anxiety.

When we take action everyday, it breeds a sense of purpose and momentum, and alleviates those feelings of helplessness and anxiety about our careers – or lack thereof. This article will help you nip those feelings in the bud forever.

CLICK to visit www.TLTaccess.com, join, and click on the Articles page to download & read the rest of the article!

Ok, guys, get on the ball and create the Plan! I promise you this: all the feelings of anxiety, doubt, stress, helplessness and confusion will disappear if you do exactly what this article tells you. You can apply it to every part of your life, and I challenge you to mark your calendar for the day you started working the Plan, because a year later, you will be in a completely different place in your career.

What have you got to lose? Nothing, and you have everything to gain.



Cheers!
Justin Turner - Marketing Director
The Lyndon Technique
www.TheLyndonTechnique.com 
www.TLTaccess.com - Download your FREE 4-Week Booking Kit

Wednesday, April 13, 2011

Honing Your Edge: The Power & Purpose of Consistent Marketing

Tom Cruise keeps it real.
I’ve been talking to a lot of actors lately that feel like the actions they take never get them direct results. Consequently, they give up on those actions. It can be frustrating when you’ve put time and effort into your business and yet there seems to be no direct results. However, I’d like to challenge some of your ideas when it comes to getting “results.”

In TLTaccess, we talk a LOT about different marketing techniques, but you probably at least know the basics: mailings, postcards, websites, social media, etc. These can all be tedious to keep updated and maintain consistently – especially when “nothing ever happens.” Here’s the thing though: these actions aren’t meant to get you direct results.

“Wait, what? Then why the hell am I doing them?”

Good question. While consistent marketing will help get you results, there will almost never be a direct correlation. What consistent marketing will do is prepare you for when opportunity and preparation meet in the form of an audition, agent meeting, or general.

Let me give you an image: by the advent of the Edo period of Japan, a class of former-mercenaries – Samurai – had been elevated to the highest caste system in the society. These warriors were renowned for their fierce military prowess and ethical code of honor. Their symbol was their weapon, the samurai sword. Samurai kept their swords razor-sharp; so sharp, that many on the receiving end claimed that a cut from a samurai sword didn’t even hurt at first because it was so freakin’ sharp. Samurai would spend hours and hours sharpening and honing the edge of their swords knowing that when it came time to do battle, their weapons would carve through any barrier of armor like it was warm butter. This elevated them from being careless or lazy mercenaries to being legendary warriors.

Consistent marketing isn’t your prowess on the battlefield. Consistent marketing is the long hours you put into honing the edge of your career. If you have clearly typed yourself, then doing mailings and casting workshops and creating one-sheets keeps that sharp. So when you walk into an audition room, you are the sharpest version of that type in the room, so clearly defined that it’s impossible to ignore. Guess what? You’re hired. When you walk into an agent’s office and you have exercised the muscle of razor-sharp self-promotion, the agent will start trying to convince you why you should sign with them, not the other way around. (No joke: a TLTaccess.com member just had 4 agent meetings and every single one made offers and follow-up calls essentially fighting over him!)

Guys, hone your edge. Stay consistent, but just remember that your marketing is not the battlefield – it is what prepares you to be a legendary warrior. Er, actor. :-P